不好意思
請問各位有沒有在網上買過東西呢？
請問可以幫我填以下這份問卷么～
感激大家～;cry~
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I am a final year student of the B.A. (Hons.) Business Administration
in UCSI University, Kuala Lumpur. The following survey is being
conducted to fulfill the requirement in completion of my Independent
study. I have chosen a topic on factors that influences consumer
intention towards online purchase as my research.
If you have
experience in online purchase, i hope that you can help me to fill up
this questionnaire. Please be assured of your privacy is fully
confidential and all information is for academic use only. Your effort
in doing this survey is greatly appreciated.
Part A: Demographic status
1. Gender
a. Male
b. Female
2. Age
a. Below 20
b. 20-29
c. 30-39
d. 40-49
e. 50 and above
3. Ethnicity
a. Malay
b. Chinese
c. Indian
d. Others
4. Education level
a. Secondary school and below
b. Pre-university/ A-Level / STPM
c. Professional Certificate
d. Diploma
e. Bachelors degree
f. Master degree
g. Others, please specify : __________
5. Occupation
a. Student
b. White collar / professional
c. Blue collar
d. Self-employed
e. Housewife
f. Retired
g. Unemployed
h. Others, please specify : _________
6. Monthly income (RM)
a. Below 1000
b. 1000-2000
c. 2001-3000
d. 3001-4000
e. 4001-5000
f. Above 5000
Part B
7. Approximately how long do you spend surfing online shopping website each week?
a. Less than 3 hours
b. 3 hours to 5 hours
c. 6 hours to 10 hours
d. More than 10 hours
8. Which online shopping website do you usually shop at?
a. Ebay
b. Lelong.com
c. Individual website( eg: blog, personal website)
d. Forum
e. Others, please specify : ________
9. Which the following reason that make you surf that particular online shopping website?
a. To compare price with market price
b. To look for new promotion
c. To gather latest information
d. To purchase goods
e. To look around
f. Attracted by advertisement
g. Others, please specify : __________
10. Items that you purchased via internet. ( can select more than one answer)
a. Books / Magazines
b. CDs / DVDs
c. Computer hardware / software / accessories
d. Clothing
e. Air line ticket / Hotel reservation / movie ticket
f. Cosmetic / Personal care product
g. Toys / Gifts / Watches
h. Foods / Drinks
i. Electronic applicant / Furniture
j. Others, please specify : __________
11. What is the method you usually used to pay for the goods?
a. Credit card
b. Debit card
c. Cash deposit
d. Online transfer ( Maybank2U, CIMB click..)
e. Others, please specify : __________
Part C
Please rate the corresponding answer based on the following scale
1- Strongly Disagree (SD)
2- Disagree (D)
3- Moderate (M)
4- Agree (A)
5- Strongly Agree (SA)
12. Convenient
a. Broad range of products are available on the internet
b. Goods send to doorstep, save time for shopping around
c. Able to read customer comment on the website
13. Price
a. The price is cheaper than normal retail store
b. Price is easy to compare
c. Price can be negotiable
14. Security
a. The company protect customers’ information
b. Website have relevant security features
c. Internet seller may overcharge my credit card
15. Reliability
a. It provides comprehensive product information (pictures and information)
b. The product ordered was represented accurately from the website
c. The product is delivered on time as promised
16. Perceived risk
a. Credit card being use by others
b. Goods fail to perform as expected
c. Personal information being exposure
Part D
17. Overall how much of the factors above influence your intention toward online shopping
1- Strongly not Affect (SNA)
2- Not Affect (NA)
3- Neither Affect or Not Affect (NAN)
4- Affect (A)
5- Strongly Affect (SA)
I. Transaction security
II. Shopping experience
III. Ease of use
IV. Product information
V. Reliability
VI. Price
VII. Risk
18. I will/ will not purchase online in the future because:
________________________
